About Us

Amelame, meaning ‘pure cotton’ in Hindi, started with the belief that design is a form of expression. True to our name, we continuously strive to achieve purity through our fabrics, designs and ethical business practices.
We firmly believe in the versatility of cotton variants and Indian handloom, and try to do our part in promoting fair trade by working closely with artisans and weavers across the country to preserve the rich heritage and craft reservoir of India. Small weavers are the cornerstones of our business; their immense skillset is valuable as none of our products would be possible without their contribution.
Our design philosophy revolves around the idea of minimalism, clean cuts and relaxed silhouettes, in pure fabrics, earthy tones and simple Indian motifs for prints.
Handcrafted from scratch, each garment is a result of endless days of hard work that a team of weavers, dyers, craftsmen, and tailors put in for one finished product.